Complement the channel’s newly designed on-screen presentation

Creative Red Bee Media

Client BBC

Brief Complement the channel’s newly designed on-screen presentation with the creation of five animated idents.

How it was done Based around the theme of discovery, the stings all start in a black space before the BBC3 logo bursts into life.

The sequences, which are the first new idents in five years, are tonally themed around the channel’s key output of comedy, entertainment and factual.

Red Bee used video mapping to project musically-driven animations onto a physical structure, during which the BBC3 logo is discovered.

Claire Powell was designer and director, while Rachel King and Olly Parsons were creative heads.

Pryce Duncalf was animator and Serge Teulon was DoP.

The sequences were shot at Silver Road Film Studios.

Watch it Now on BBC3

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