Reflect the fierce competition between nations and athletes’ world-class sporting prowess

GFX and titles Jump Design

Client BBC Sport

Brief Reflect the fierce competition between nations and athletes’ world-class sporting prowess while reinforcing the BBC’s ‘Not So Friendly Games’ campaign.

How it was done Jump’s concept was to feature athletes performing within a highly stylised environment of Glasgow landmarks.

Shot on Red, Jump captured athletes on green screen from some unexpected angles. The titles also feature shots of athletes sourced from BBC Sport’s archive and the BBC’s marketing campaign. Each shot was rotoscoped before using After Effects to comp the footage into a bespoke Glasgow environment that was built in Cinema 4D.

The final grade reflects the warm, inviting summer weather, combined with the industrial textures that allude to Glasgow’s history. Nicky Thompson was art director and Mark Fairless lead animator.

Watch it From Wednesday, BBC

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