Computer Warehouse’s CWPro plans to focus more of its efforts on the post-production market after taking on the chattels of fellow dealer 1080 Pro.

The Apple reseller’s professional division picked up the stock and assets of 1080 Pro last month after the editing specialist appointed liquidators.

1080 Pro had been having cashflow problems and has since been voluntarily wound up, with owner and managing director Tony Dickie joining Computer Warehouse as a key account manager.

“1080 Pro was a victim of its own success,” explained Computer Warehouse group managing director Simon Ellson. “It had lots of great opportunities but had insufficient cash available to take advantage. We can now provide the finance and infrastructure to help Tony succeed. Post-production is our focus and I believe we sit nicely
in that space.”

CWPro sells and supports AV technology from the likes of Assimilate, Red and Apple.

Along with the rest of the Computer Warehouse group it recently moved into a new building in Park Royal that includes The Cream Studios, a music recording facility previously occupied by Gearbox (Broadcast, 15.05.09).

The facility is being revamped so that it can also offer video editing suites for dry-hire and demo purposes.

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