NAB 2012: Dolby partnered with Philips to showcase glassesfree HD 3Dsystem Dolby 3D at NAB.

Dolby Laboratories executive vice-president of sales and marketing Ramzi Haidamus said:

“We plan to bring the same philosophy to 3D that Dolby has brought to the audio space - integrating throughout the entire content chain.”

Dolby said it would work with original equipment manufacturers of display panels and devices, while content owners and broadcast operators would be able to encode their 3D content in Dolby 3D.