Panavision will support the iTechnology open metadata protocol in some of its future products.

Developed by Cooke Optics, iTechnology is an open metadata language that enables film and digital cameras to automatically record essential lens data for every frame shot, and provide it to post teams digitally. Panavision chief operating officer Mark Howorth said: “Supporting film-makers is our first priority, and this partnership expands our ability to provide unparalleled service.”