Licensing: battle for the high street
With seemingly every show from TOWIE to Mad Men and Peppa Pig launching branded merchandise, Ann-Marie Corvin finds out what it can do for the brand - and the bottom line.
Subscribe to continue reading...
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe below or call + 44 (0) 330 333 9414
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.