Licensing: battle for the high street
With seemingly every show from TOWIE to Mad Men and Peppa Pig launching branded merchandise, Ann-Marie Corvin finds out what it can do for the brand - and the bottom line.
To continue reading this article – simply subscribe below
It takes just 2 minutes and offers full, instant access to the Broadcast website along with a copy of the magazine delivered every week.
If you are a Broadcast subscriber please sign in with your email address and click submit:
Not a Broadcast subscriber?
Sign up today for full, instant access to the Broadcast website and to receive the magazine every week for just £19 per month.