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A new brand identity, created by Red Bee Media, for Good Food, formerly UKTV Food.
Agency: Red Bee Media
Client: UKTV
How it was done: Drawing inspiration from ‘the rhythm of food’, the brand identity is formed around the social fun of cooking. The idents were shot on 35mm film using in-camera techniques to reflect time in a non-linear way including fogging the film and adding in-camera flares to give a feeling of emotion and warmth.
Watch it: From 22 June
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