Create titles for the new four-part consumer affairs show that exposes the relationship between large businesses and their customers.

Your Money

Client BBC

Titles Light Creative

Brief Create titles for the new four-part consumer affairs show that exposes the relationship between large businesses and their customers. The opening episode investigates how children can be cheated out of their money by the entertainment industry.

How it was done

Light Creative created an eye-catching, Saul Bass-inspired title sequence to counterbalance the hard-hitting content of the show.

The opening titles focus on the word ‘money’, which is attacked in a variety of fun and comical ways. The attacks are meant to represent the cheeky and sometimes misleading methods employed by large businesses to relieve unsuspecting consumers of their money.

Motion graphic designer Max Joseph animated the titles using Cinema 4D and After Effects.

Watch it Wednesday 3 July, 8pm, BBC1

Topics