Creative Review – MTV branding
- Published: 31 July 2008 10:51
- Last Updated: 31 July 2008 10:51
New branding packages created by Mainframe for MTV.
Design company: Mainframe
Client: MTV
Brief: To create six branding packages for MTV's new official UK Top 40 and R&B chart shows, with a fresh look to move the chart concept in line with MTV's values.
How it was done: Each sequence was given its own identity via colour palettes and logos but created with a unified style. All the design and animation was done in Adobe Illustrator, with Maya for 3D elements.
Watch it: Each design will run across MTV1, TMF, VH1 and The Hits from next week
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