Broadcaster takes exclusive rights to ATP Tour for four years
Eurosport has taken exclusive rights to the ATP Tour in the Nordics region for four years starting in 2020.
The deal with the ATP and ATP Media adds to Eurosport’s tennis portfolio in Sweden, Norway, Finland and Iceland which includes coverage of all four Grand Slams.
Last October, Eurosport agreed a similar deal with the ATP and ATP Media in France, followed by a deal earlier this year in Russia for three years starting in 2019.
The agreement in the Nordics region includes nine ATP Masters 1000 events, 13 ATP 500 events, up to 19 ATP 250 events, the end-of-season Nitto ATP Finals tournament as well as the Next Gen ATP Finals.
Laurent Prud’homme, SVP rights acquisitions & syndication at Eurosport, said: “This new agreement with the ATP and ATP Media deepens our association with one of our key sport verticals and serves to highlight how Discovery powers people’s passions.”
Mark Webster, CEO of ATP Media, added: “Once again ATP Media is very pleased to be able to conclude a deal with Discovery and Eurosport to bring tennis to even more fans across the Nordic region.”