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The advertising-led hipster image of 16-34 adults was blunted slightly this week as quite a few watched some Beatrix Potter with their nippers on Thursday afternoon.
Hollyoaks continues to be a big ratings winner for E4, pulling in 862,000/4% last Friday.
This week BBC4 reached back across the decade to resurrect a BBC2 series from 11 years ago to re-do battle between ancient enemies while E4’s latest import features actual time machines and celestial battle with some baddies.
Vienna: Empire, Dynasty And Dream launched with 610,000/3%.
Now the bugs have gone, ITV2 will reflect happily on its camp outings, while E4’s theoretical physicists will, like so many, be pleased to see the back of the whole tropical chaparral thing.
BBC4 continued its particular Saturday night operandi with new Nordic thriller Modus.
This week, ITV2’s rebooted Extra Camp brand extension got into full swing and those additional tent poles and camp stoves seem to be doing nicely.
At the beginning of last week, BBC4 examined past American elections in the final day BT (Before Trump). Elsewhere, ITV2 changed the title of its brand extension and camped it up.
Some eight decades ago, a modestly sized bunch of people stood around a slowly warming cabinet, waiting for the much-ballyhooed television to start.
This week, Keith Lemon guided his juicy show through another triumphant Halloween.
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