Arri has announced pricing details for its documentary-style camera the Amira.
Unveiled at IBC in September, the Amira will cost from €25,980 (£21,464).
The manufacturer said it had begun taking orders for the camera.
Arri stressed that “flexibility of configuration is the key” to its pricing structure, and that temporary and permanent software upgrades would be available for the camera.
There are three camera configurations to choose from, each differentiated by their software feature-sets.
Customers can select a lens mount, battery mount and bottom plate to assemble a complete camera.
The entry-point Amira camera set allows Rec 709 ProRes 422 recording up to 100 fps.
Arri said it might suit owner-operators working mainly in the corporate, online and television markets.
The advanced set is described as “a true all-rounder” configuration that adds features such as Log C, ProRes 422 (HQ) at 200 fps, in-camera grading and a pre-record function.
The premium set incorporates features for high-end productions such as ProRes 4444 and 2K up to 200 fps, with Arri suggesting the camera could be used as a companion to the Alexa.
Deliveries are expected to start early in Q2, in time for NAB.
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