ITV2 and iTunes agree major ad-funded tie-up


ITV2 is to strip an iTunes-branded music series across three weeks in one of the highest-profile advertiser-funded programming initiatives to date.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now