Without Prejudice, the bitchy Channel 4 gameshow in which normal members of the public have their lifestyles criticised by a panel of fellow nobodies with a view to winning£50,000, has been sold to nine European countries, writes Colin Robertson
The show, produced by 12 Yard Productions - the Hat Trick-backed indie founded by Weakest Link creator David Young, launches on the Veronica channel in Holland tonight and will also air on ProSieben in Germany.
As yet unnamed Swedish and French broadcasters are also set to launch the show and the format has additionally been optioned by broadcasters in Eire, Norway, Israel, Denmark and Finland. The deals were sealed by the head of 12 Yard International, Mike Beale.
Without Prejudice invites randomly picked members of the public to demonstrate to a panel of other ordinary members of the public why they deserve to get the£50,000.
Over a series of seven rounds the panel is given various insights into the characters of the potential recipients and gets to judge who is the most deserving of the cash, whittling them down one by one. They can ask contestants anything except what they would spend the money on.
The panel debate often creates painful viewing as the prejudices of panel members are revealed through a variety of snap judgements. During C4's recent run of the show one panelist suggested a gay man was not worthy of the money as he would only waste the money on 'leather and amyl nitrate'.