Desmond to give Wimbledon new push into China
Wimbledon is being primed to become one of the biggest live sports events in China, following the appointment of ITV exec Mick Desmond as new commercial director of the All England Club.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now