RadioCentre plans to boost radio ads
Leaked documents have revealed the RadioCentre's plans to overhaul the Radio Advertising Bureau in a bid to persuade media agencies and advertisers to return to spending on commercial radio.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now