Bring to life Nick Jr’s Ben And Holly’s Little Kingdom promo through creative sound design
Audio post Jungle
Client Nick Jr
Brief Bring to life Nick Jr’s Ben And Holly’s Little Kingdom promo through creative sound design.
How it was done Promo creator Jon Preston secured the original Game Of Thrones music rights, which formed the basis of the sound design.
He aligned the sequence with the Nick Jr audience, paying homage to the original but making it less frightening.
Noises were added to the music, in keeping with the general rule of Nick Jr promos that if something moves on screen it makes a light, cute sound.
To soften the sound, sound designer Hass Hassan added wind chimes to the shots of magic and light mechanical sounds to the clockwork animation.
These changes and Nigel Lambert’s voiceover warmed up the piece and pulled the promo into Nick Jr territory.
Watch it Daily on Nick Jr