The Beeb’s own figures are higher than Barb’s because they factor in repeat device viewing
BBC unveils The Celebrity Traitors seven-day figures
The BBC has unveiled its own seven-day ratings figures for The Celebrity Traitors series two, revealing that the launch episode entertained 15.7m viewers. The BBC’s figures are slightly inflated compared to previously reported Barb figures (14m) because the corporation counts viewing across all devices including repeat viewing, whereas Barb only counts first-time views. The corporation revealed that the seven-day figure has already surpassed the 28-day figure for The Celebrity Traitors series one opener (14.8m), making it the biggest Traitors launch yet across both celebrity and non-celebrity versions. The broadcaster also suggests it was the biggest launch episode of any scripted or unscripted series across the market since 2022. According to the BBC, 58% of launch viewing came through iPlayer (8.9m) with a fifth of viewers (3.1m) aged 16-34. This is the biggest volume of younger audiences to date.
BBC Studios to launch Scottish road trip on YouTube
BBC Studios Digital Brands is launching a creator-led travel podcast on YouTube. The 5 x 22-minute Scran & Scramble: An American in Scotland will see American creator Kobie Jordan guided around Scotland by Scottish guide and creator Bryan Millar Walker. The format will launch on The Travel Edit, a BBC Studios Digital Brands YouTube channel, today (23 October) with weekly episodes to follow. It was ordered and developed by Chris Ambrose and produced by Aurora Media Worldwide, part of Banijay Entertainment.
Evan Shapiro and Sky Studios among winners of annual RTS Technology Awards
The Royal Television Society Technology Centre has unveiled the winners of its annual awards recognising teams, projects and technologies across the media and broadcast industry. Among those receiving a gong this year were producer and analyst Evan Shapiro, who took home the outstanding contribution award, while BBC Studios’ Peter Taylor LVO was given the lifetime achievement award. Sky Studios Elstree’s Sustainability Team secured the sustainability impact award, while Sky’s Live HDR and Sky Glass and Sofie: Reimagining TV Automation for BBC News were both named product or technology of the year.
Advertisers can now buy Paramount+ and Pluto TV in one following Paramount UK Upfronts
At Paramount UK’s inaugural upfronts event, Paramount Advertising International revealed that for the first time advertisers will be able to buy Paramount+ and Pluto TV together. The direct streaming offer will sit alongside the historic partnership Paramount struck earlier this year with Channel 4, who will be selling airtime across 5 and the wider Paramount channels in the UK in 2027. From September 2027, the UEFA Champions League will come to Paramount+, with more than 180 matches a season and the 2028 final exclusively.
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