All YouTube articles
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We need to move away from a TV vs YouTube mindset
Vevo’s Rich Brant says industry collaboration will be needed to truly take advantage of Barb’s YouTube insights
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News
Channel 4.0 orders blood donation dating format
Two-parter made in partnership NHS Blood and Transplant
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FirstLook TV strikes YouTube copro for Meet, Marry, Murder
Digital channel operator Law & Crime will hold North American exclusivity to latest instalment of true crime series
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Turning the tables on IP creation
Finland’s Salla Kozma on how ping pong and YouTube inspired a new route to market for fresh IP
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News
Goalhanger to launch video-led football podcast after landmark La Liga deal
The Rest Is Football becomes first podcast to secure clip rights with major European football league
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Barb begins measuring YouTube viewing on TVs
Audience measurement company introduces groundbreaking initiative to capture in-home consumption of Google platform’s biggest channels
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Barb: big brands hold steady on linear despite YouTube power
Analysis of digital giant’s viewing via smart TVs reveals comparable figures on legacy broadcasters
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YouTube overtakes ITV: the industry reacts
Unsurprised execs from ITV and the indie world suggest there is room for platform and PSBs to thrive – if the broadcasters buck up their ideas
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Ofcom report: YouTube overtakes ITV
2025 Media Nations UK says Google-owned service is first port of call for children and adults up to 35
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LadBible Group expands female-skewing Betches unit to UK
Aleen Dreksler-founded US social media entertainment brand set to target Gen Z Brits
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YouTube welcomes Ofcom PSM review as PSBs talk priorities
Google platform quiet on potential legislation and BBC swerves question of putting long-form content on service
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Michael Grade: ‘YouTube is becoming the winning platform’
Ofcom chair talks getting more public service content on platform, regulator’s view on PSB mergers and need for more creative funding
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Ofcom: PSBs must create more YouTube-friendly content
Regulator proposes PSB prominence on the platform as it becomes ‘increasingly important’
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In brief: C4 digital comedy slate; X sets first UK original series; Wales Screen Summit
Four-strong slate to usher in latest digital brand for PSB
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C4 taps Strong Watch Studios to lead dedicated comedy brand
A Comedy Thing by Channel 4 is latest offering targeting young online audiences
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In brief: Consultancy launch; C4 comms; Natpe & Realscreen; Weakest Link France; Bluey to Europe
Richard Tulk-Hart sets up consultancy business
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Avalon reshapes Spitting Image as YouTube series
Prince Harry, Paddington Bear, Keir Starmer and Donald Trump puppets to feature in latest version of classic show
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Hot take on a transitioning format market
Richard Middleton on how a YouTube hot wing series and a 52-year-old US gameshow suggest potential in a transitioning format market
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Unpacking the fast-shifting world of creators
Cowshed Collective’s chief exec George Cowin on how to adapt to a creator-led reality
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Features
Channel of the Year: Sky Sports Main Event
Its emotional range of passion and pain, joy and sadness was enough match any scripted drama