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What the Murrays’ YouTube launch signals for sports rights holders
Gabriel Kennedy, channel manager at Brave Bison, looks at what federations and others can take from athlete YouTube channels
Why football clubs need to change their engagement to reflect multi-club fans
Matt Kyle, head of insights at Engage Digital Partners, looks at how football clubs can attract supporters who ahve more than one side
How Arsenal proved the biggest opportunities in sport aren’t always global
Ben Essen, global chief strategy officer at Iris London, looks at a different way of positioning a sport brand
































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































