Opinion
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CommentWhy major sport organisers are choosing destinations over venues
AEG International’s Gael Caselli explains why the most competitive venues are those that can turn a sporting fixture into a full destination experience
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CommentWhy colourful collaborations can be a route to success
Former C4, Maverick and Viacom exec Claire McArdle unpacks her strategy for international partnerships
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CommentAI production is ramping up, even as warnings ring out
Technology is delivering clear workflow benefits and new revenue streams - but are greater guard rails required?
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CommentHow Whisper produced Max v 100
Simon Corney, executive producer at Whisper, reveals what went into the Red Bull and Disney+ show with F1’s Max Verstappen
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CommentHow automation can free creatives and cut complexity
With promo campaigns now spanning dozens of formats, languages, platforms and versions, the machinery around the creative idea has grown unwieldy
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CommentWhy creators are now core to the sports fan experience
For a generation of fans, creators aren’t a marketing channel around the product – they are the product, says Nick Walters at SuperAwesome
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CommentComment: AI watermarking forces us to define authentic authorship
With Anthropic introducing machine-readable watermarks into Claude-generated content, agencies can no longer keep AI’s role in copywriting behind the scenes
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CommentJonathan Thompson: Change is already happening - and we must embrace it
The Everyone TV chief executive on why the industry must ditch the pessism and pull together if it wants to thrive
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CommentBirmingham was never short of talent, just doors
BCU’s BBC partnership could change the make-up of British media in the future. Jaldeep Katwala outlines what success should look like
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CommentPost-Sydney Sweeney & Novig, who gets to shape the story of women’s sport?
The PHA Group’s Eva El Khoury looks at how the industry can avoid falling for Novig’s controversy baiting approach
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CommentFrom docks to digital: how the BBC has driven growth in Salford and Greater Manchester
BBC head of the north of England Heidi Dawson on what the coporation’s investment means for the region
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CommentMy unreal 25-minute interview with Tilly Norwood
Jake Bickerton goes one-on-one with the AI actor created by Eline van der Velden, and finds the experience both fascinating and deeply odd
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CommentBrad Pitt is right: AI can rescue mid-budget film production
Thomas Righini Carrington, director and co-founder of James Drake Media, responds to Brad Pitt’s Esquire comments on AI and film economics
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CommentWhy we should blow up the BBC to save it
Rather than fighting to preserve the institution, let’s start asking what we actually need it to do, writes Matt Deegan
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CommentRoy Ackerman: Big Tech has much to learn as it transforms the industry
Working culture in Silicon Valley is very different to our industry and must not be allowed to get in the way of creativity, says Roy Ackerman
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CommentHow one chat sparked a partnership to remove class barriers for new writers
Sid Gentle Films boss Sally Woodward Gentle and writer James Graham on supporting Fringe shows to boost TV class diversity
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CommentCécile Frot-Coutaz: The Sky-ITV deal is an investment in brilliant British storytelling
The Sky Studios chief on why the benefits of the deal will stretch far beyond the two companies involved
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CommentLife after the festival: let’s write Scottish TV’s next chapter
Instead of mourning the loss of the annual gathering in Edinburgh, let’s work out what needs to happen now, says Claire Mundell
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CommentChris Curtis: YouTube is a phenomenon – but let’s say the quiet bit out loud
The platform’s rapid rise has changed the environment for commercial broadcasters writes Broadcast’s editor-in-chief
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CommentWhat can we learn from the timing of the Sky-ITV deal?
The Comcast NBCU-owned outfit could have bought the PSB at any time – Mathew Horsman explores why it’s happening now