‘It has revolutionised the way the world’s biggest sporting event is covered’
Copa90 for Copa90
Covering a huge event like last summer’s Fifa World Cup is a major undertaking for even the most financially well-endowed broadcaster, but digital sports content creator Copa90 managed it on a fraction of the budget and in a truly innovative, authentic way.
Despite not having the rights to any of the 64 matches broadcast out of Russia, the Copa90 team embraced the celebratory nature of the world’s biggest football competition with a desire to “completely reinvent how a World Cup can be covered by sports media”.
A team of producers based themselves in Russia for the entire tournament, with up a pop-up headquarters in Moscow.
They eschewed the pundits-and-analysis format of larger rivals and instead put fans at the centre of the coverage, seeding online platform-specific content directly to audiences through shows and branded content on platforms such as YouTube and Snapchat.
More in-depth information on all shows entered into the Broadcast Digital Awards can be found on our Programme Index.
The programmes went beyond the sporting arena and sought to dispel negative rumours about Russian fans, while also delving into Russian culture. All told, Copa90 created 6,000 individual pieces of content, which drove 693 million views and 11 million engagements.
The judges were suitably impressed: “It has revolutionised the way the world’s biggest sporting event is covered,” said one, while another noted:
“This was an innovative and ambitious entity that changed the digital universe.”
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