Scott Greenberg takes exec chairman role at story design and management platform
Former Bento Box Entertainment chief exec Scott Greenberg has re-emerged as exec chairman at Australian story design and management platform Othelia Technologies.
Greenberg left Bento Box in 2023 four years after its acquisition by Fox, having produced shows including Bob’s Burgers for the US network, as well as Prime Video’s musical comedy Hazbin Hotel, Paradise PD for Netflix and Apple TV’s Central Park.
He joins the Sydney-based Othelia Technologies as both a strategic investor and advisor, with oversight of corporate strategy and industry partnerships.
Othelia was founded by chief executive Kate Armstrong-Smith and chief technology officer Joe Couch. It aims to provide an “intelligent digital framework” to help creatives develop, refine and scale narratives.
The company has also expanded its US presence recently with a new LA office run by Alexandra Hooven, who becomes co-founder and chief growth officer. She will oversee Othelia’s product development and rollout to the creative community in the US and globally.
Othelia is aiming to launch its flagship tool, Storykeeper, in beta mode this autumn. The company says all creative data housed on the platform will be fully owned and controlled by the user, with no data repurposed to train generative models.
“Throughout my career, I’ve seen first-hand how the right systems and technology can transform efficient production without compromising creativity,” said Greenberg.
“In Othelia, Kate and Joe have built a powerful platform that complements the human creativity, intelligence and emotion required for storytelling and worldbuilding. Othelia gives creatives and studios the infrastructure to nurture, scale and protect the asset that audiences care about most – stories; and I’m looking forward to working with them and Alex as we introduce Othelia as an invaluable partner to the industry.”
Armstrong-Smith and Couch jointly added: “Everyone wants to create amazing stories, but creative teams still face countless narrative decisions and challenges from idea to distribution, despite increasing digitalisation of production workflows.
“We’re excited about how Storykeeper can help the industry continue to astound audiences with their vision. With Scott’s sharp business acumen and Alex’s expertise, we’re thrilled about Othelia’s future as technology and entertainment further converge, spurring even more collaboration and creativity.”
Othelia has secured early backing from lead investor ALIAVIA Ventures, a California-based venture capital firm.
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