Sabrina Hall Aguirre becomes latest addition to expanding sales team
Fox Entertainment Global has hired PBS Distribution’s Sabrina Hall Aguirre to work across its Lat Am distribution efforts.
Aguirre becomes director of content sales for FEG in Latin America and is based out of Miami.
She reports into Cyrus Farrokh, vice-president of sales for the US and LatAm, and will work closely with Matt Hanna, senior vice-president of sales, Americas, who oversees the company’s business across North and South America.
Aguirre will work across Fox’s licensing strategy and sales operations, working across all platforms.
The move comes as FEG looks to increase its investment in unscripted and format sales in Lat Am, alongside new initiatives in creator-led content and short-form, vertical video programming.
Aguirre was most recently manager of international sales at PBS Distribution, working across sales into LatAm.
She has also had stints at International Emmy Awards, WME and Deezer, where she worked across content development, international marketing, and creative strategy.
Farrokh said: “Fox has built a strong foundation in Latin America, and we’re deepening our presence on the ground.
“Sabrina’s appointment reinforces our hands-on commitment to the region, working directly with local partners, developing standout scripted, entertainment and digital content, and engaging audiences across platforms.”
Aguirre’s appointment follows on from Fox’s hire of former Fifth Season distribution chief Prentiss Fraser as FEG president at the beginning of the year, with a flurry of senior additions made in the past 10 months.
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