Netflix & Disney+ new launches down in 2026

New show launches on streamers and broadcasters across almost 50 key territories have fallen over the past year, with Netflix and Disney+ among those reporting double-digit declines.

The figures were revealed by Glance, the international TV and video market intelligence division of France’s Médiamétrie, and showed that both SVoD platforms and linear broadcaster markets have largely matured.

Video sharing platforms, however, continue to grow, according to Frédéric Vaulpré, senior vice president at The Glance, who his findings during a presentation at Mipcom this week.

Linear broadcasters have had on average 12% fewer new series so far across the 48 territories surveyed by Glance, he said.

There was also a 12% drop at Netflix, 41% at Disney+, and 45% at Apple TV+, Vaulpré added, although Prime Video’s launches were largely stable.

In some areas, streamer catalogues continue to grow significantly, but this is thanks to the addition of third-party content. In France, Netflix’s catalogue volume increased by 61% to reach 74,000 hours when including TF1+, while Prime Video’s catalogue grew by 49% following its deals with France.tv and M6+.

This year, linear TV viewership continued to diminish, albeit at varying paces. Italy is the country maintaining the highest viewing time, averaging 3h 32mins daily in H1 2026, losing just three minutes compared to the previous year.

In Europe, France (2h 41mins) and Spain (2h 36mins) come next, both down by six minutes, closely followed by Germany (down seven minutes to 2h35).

The UK saw the biggest drop, down nine minutes to 2h, while the Netherlands has the lowest viewing time at 1h57, despite dropping by only three minutes.

By comparison, the loss last year for all these countries was 10 minutes or more.

SVoD and AVoD streaming platforms’ share of video consumption remained stable in France at 11%, and increased slightly (+1 percentage point) to 18% in the UK.

In both countries, video-sharing platform reach has grown, reaching 24% in France (+2%) and 22% in the UK (+1%). Their consumption pattern is completely different, Vaulpré highlighted, with much more consistent viewing than that of streamers and linear broadcasters, which experience peak viewing months and peak viewing hours.

Vaulpré also detailed a trend of on demand consumption for scripted content stretching over a longer timeframe.

“You now need to look at 28-day audience figures to have a complete picture,” said Vaulpré. In the UK, 28-day consumption brought 20% more viewers to Channel 4’s scripted fare compared to 7-day audience figures in the January–May 2025 period, 17% more to ITV1’s, and 16% more to BBC1.

This trend, however, is not as pronounced when it comes to unscripted entertainment, which is consumed more quickly. The 28-day window brought 10% more viewers to Channel 4’s entertainment programming, and just 8% and 4% more to ITV1 and BBC1 respectively.