Arrangement extends to label Shondaland and producing partner Betsy Beers
Shonda Rhimes has extended her partnership with Netflix.
Financial details of the multi-year overall deal have not been revealed but the creative partnership also extends to her label Shondaland and long-time producing partner Betsy Beers.
The deal means Netflix retains exclusive rights to stream Shondaland-produced series, films and games, while continuing to benefit from merchandise and live events opportunities connected to its IP.
Netflix will also continue to support Shondaland’s inclusion initiatives, such as the Ladder Program.
Rhimes said: “I am excited to extend our relationship with Netflix. For almost a decade, Netflix has provided Shondaland with the autonomy and support to tell our kind of stories - stories that both entertain and reflect diversity and humanity in a way that resonates with audiences around the world.”
Bela Bajaria, Netflix chief content officer, added: “I am thrilled to extend our partnership with the incomparable Shonda Rhimes.
“Few creative partnerships have shown what’s possible when a singular vision meets a global stage: stories that become genuine phenomena, shaping fashion, music and culture far beyond the screen.
“Nearly a decade in, this partnership keeps proving that Shonda’s instincts aren’t just brilliant storytelling - they’re a blueprint for what a hit can become. We couldn’t be prouder to remain the home where Shondaland continues to surprise and entertain audiences around the world.”
The deal follows the launch of Bridgerton prequel Queen Charlotte: A Bridgerton Story, while other Shondaland shows include Inventing Anna, The Residence, and documentary Black Barbie.
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