Broadcaster behind Money Heist agrees to share key programming domestically with streamer
Netflix is replicating the Disney+ partnership playbook by linking up with Spanish commercial broadcaster Atresmedia in Spain.
The global streamer has agreed a deal that will see an initial batch of six flagship shows becoming available domestically following their local broadcast on Atresmedia’s channels, which include Antena 3 and La Sexta.
Docuseries Equipo de Investigación launches on Netflix from 5 September, followed by talk shows El Hormiguero and El Intermedio, drama Sueños de Libertad, and long-running hit gameshow Pasapalabra form 7 September.
Atresmedia’s biographical drama Veneno, created and directed by Javier Calvo and Javier Ambrossi, is also set to join the line-up, although a launch date on Netflix has not yet been confirmed. Atresmedia aired the show in 2020.
The non-exclusive deal increases Netflix’s local programming offer, although some of the shows - such as Sueños de Libertad - are already available on domestic streamer Movistar+ and Disney+ in Spain, the latter of which struck its own deal with Atresmedia last year.
It is another indicator of the blurring lines between streamers and broadcasters, as they look to bolster local content and increase reach respectively.
On Thursday, Disney+ struck a deal with Groupe M6 in France to take a handful of its flagship shows, having forged similar pacts with ITVX in the UK
Similar arrangements have also been struck by Disney+ in Spain with Atresmedia and public broadcaster RTVE, as well as ARD and ZDF in Germany, SIC in Portugal, and NPO in the Netherlands.
Netflix has a long history with Atresmedia, which was behind hit drama La Casa de Papel (aka Money Heist) that went on to become a global hit via the streamer. More recently, the companies have partnered on shows such as Entre Tierras and Perdiendo el Juicio.
Atresmedia said the deal “reinforces the fruitful relationship” with the streamer, pointing to its ability to “drive global success for numerous Atresmedia drama series, confirming their ability to win over new audiences and extend their lifespan well beyond their original premieres.”
“Bringing five of its standout titles to Netflix will allow their stories, characters, and formats to reach more viewers and diversify audiences, an initiative that provides greater visibility and reach for these domestic productions,” the Spanish broadcaster said. “It is a mutually beneficial relationship for all parties involved.”
Netflix has been looking to ramp up broadcaster partnerships over the past 12 months, striking a far-reaching pact with TF1 in France.
No comments yet