Agreement spans fresh interations of Baking Show universe alongside library programming

GBBO

The Great American Baking Show

Roku and UK indie Love Productions have agreed a deal with Love Productions to expand the US company’s Baking Show universe.

The pact will see the digital buyer return for a further helping of The Great American Baking Show alongside Roku original spin-offs from the brand, including a Halloween-themed special.

Additionally, Roku will launch a “robust collection” of episodes from the Great British Bake Off (known in the US as The Great British Baking Show) library, many of which will be debuting on US screens, and from other Love formats The Great Pottery Throwdown and The Great British Sewing Bee.

The programming partnership spans Roku original recommissions: The Great American Baking Show S4, The Great American Baking Show Celebrity Holiday Special, The Great American Baking Show Big Game and The Great American Baking Show Celebrity Summer; and fresh Roku original iterations: The Great British Baking Show: Juniors S8-9 and The Great American Baking Show Celebrity Halloween Special.

From the GBBO catalogue, Roku audiences will have access to The Great British Baking Show Juniors S1-7, The Great British Baking Show: The Professionals S1-9, The Great Pottery Throwdown S6-7, The Great Pottery Throwdown Christmas Specials, The Great British Sewing Bee S1-10, The Great British Sewing Bee Celebrity Special, and The Great Canadian Baking Show S1-8 and holiday specials.

“The success of ‘The Great American Baking Show’ has enabled us to build upon this beloved franchise, creating a multi-pronged viewing experience of both original and library content, in an on-demand and FAST environment,” said Brian Tannenbaum, head of originals, Roku Media.

“We can’t wait to head back into the iconic tent and give audiences even more of the endearing and feel-good moments with this incredible series, as well as premiere the latest seasons of The Great British Baking Show: Juniors.”

Letty Kavanagh, managing director, Love Productions, said: “We are thrilled to grow our relationship with Roku as we enter another season of The Great American Baking Show.

“We are also delighted to share some of our other much-loved British series, bringing even more warmth and joy to US audiences.”

The franchise is overseen by Olivia LaRoche on behalf of Roku Originals.