OFF THE RECORD - A sporting chance for ITV

Maybe Greg Dyke should take a leaf out of ITV's books if he really wants to win more sports rights. Sources reveal that ITV's sportsmeister Brian Barwick played his trump card

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now