Adobe partners with YouTube & Google Cloud

Adobe has announced partnerships with YouTube and Google Cloud. 

Its partnership with YouTube sees a YouTube Shorts content creation space added to Premiere mobile, where users will be able to access exclusive effects, transitions and title presets, ready-to-use templates, and share videos to YouTube Shorts with one click. They will also be able to customise and share their own templates. 

This will be accessible through both the Premiere mobile and YouTube Shorts interfaces. 

Meanwhile, Adobe will work with Google Cloud on a number of AI initiatives. These include bringing Google’s latest AI models to Adobe’s apps, as well as allowing Adobe’s enterprise customers to create their own brand-specific AI models by Google’s AI models on Google Cloud’s Vertex AI platform and applying their proprietary data for customisation through Adobe Firefly Foundry. Adobe and Google Cloud say data used in this way won’t be used for training models. 

The pair will also work on a joint go-to-market strategy and as innovation partners. 

Shantanu Narayen, chair and chief executive officer, Adobe, said: “At Adobe, we create tools that help people bring their ideas to life, and we strategically partner with the world’s leading innovators to make that creative journey even more powerful. Our partnership with Google Cloud combines Adobe’s creative DNA with Google’s AI models to usher in a new era of creative expression for creators and creative professionals who use Adobe Firefly and Creative Cloud apps like Photoshop and Premiere. It will also enable global brands to develop and their own proprietary models with Adobe Firefly Foundry.” 

Thomas Kurian, chief executive officer, Google Cloud, said: “We’re laser-focused on providing customers with advanced creative AI capabilities. By integrating Google’s models directly into Adobe’s trusted creative ecosystem, we’re giving everyone, from creators and creative professionals to large global brands, the AI tools and platforms they need to dramatically speed up content creation and realize creative concepts that were previously impossible.”