Industry opinions
AI: digital replicas, copyright law and what producers need to know in 2026
How automation can free creatives and cut complexity
Comment: AI watermarking forces us to define authentic authorship
My unreal 25-minute interview with Tilly Norwood
Brad Pitt is right: AI can rescue mid-budget film production
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AI: How real-world testing shapes responsible filmmaking and workflow innovation
With AI reshaping every stage of the production pipeline, MyWorld’s Mark Leaver makes the case for structured innovation sandboxes
Private equity, TV rights and financing in the age of AI
Henry Birkbeck, counsel at Reed Smith, looks at the new questions brought up by AI in TV rights
Why where your AI is matters for live broadcast
Robert Green, senior manager, pro AV, broadcast and consumer at AMD, looks at how the technology can be used in live production environments
AI doesn’t reward clever videos, it rewards clear answers
Brave Bison’s Abbey Grocott looks at how to produce content that works for AI algorithms
AI development needs UK TV – but can both industries thrive together?
Gregor Pryor, managing partner EME at Reed Smith, looks at how AI and the TV industries could find a middle ground
What professional VFX artists actually need from AI
Hoon Kim, CEO of Beeble.ai, looks at what the industry needs from AI tools
How AI can remove friction but not remove craft
Chloe Dean explains that post facilities need clear frameworks around AI to ensure it serves the craft rather than undermines it
Where can AI be used safely?
Ceyda Sıla Çetinkaya, COO of Merzigo, looks at where it may be more commercially safe to use the technology
How F1 is powering its next generation content
Nicolas Avila, CEO of Globant’s media & entertainment AI studio, looks at how its partnership with F1 has yielded results in content
Redefining AI as Augmented Intelligence
Richard Wormwell at dock10 lays out the key strategic moves organisations should make to ensure AI doesn’t replace people, but amplifies them
Nurturing emerging talent in an AI world
Thomas Pearson, global director of people at Bitmovin, on how the industry can continue to train while integrating AI tools
Why AI’s video future will be built in the open
Max Sebti, founder and CEO of Score, on why he believes AI is set to be open source across editing, reformatting, scene detection and more
What producers need to know after the Getty AI ruling
Benjamin Field, CEO of Deep Fusion Films, looks at the latest legal battle over AI and what it means
The “speed of thought” era in TV and film production
Guy Gadney, co-founder and CEO of Charismatic.ai, looks at how AI could change production
AI should be seen as an asset for sport broadcasters, not an enemy
Pawel Osterreicher, CEO of ReSpo.Vision, looks at where AI could make a difference
AI from Greenlight to Glass: The implications for broadcasters
Kim Chua, partner at OC&C Strategy Consultants, specialist in media, broadcasting, and digital transformation, looks at how broadcasters should approach the technology
How AI is making inroads into kids content
The children’s TV sector is approaching the technology with optimistic caution – keen to exploit its benefits but wary of the drawbacks
How Agentic AI will revolutionise personalisation
Bleuenn Le Goffic at Accedo describes how agentic AI can provide a more detailed picture of individuals and make their experience completely unique
Rachel Corp: None of us can save public service journalism alone
Trusted journalism has never been more important and the industry must adapt and collaborate to save it, the ITN chief executive says
The questions posed by AI-driven storytelling
Filippo Rizzante, CTO of Reply, looks at what the growing use of AI could mean for the industry
When is the right time to trust AI in VFX?
James Pollock, creative technologist at VFX house Lux Aeterna, looks at when and when not to use automation
Marcus Ryder: Generative AI poses a hidden threat to the industry’s mental health
Beyond prompting job loss fears, Gen AI could have a more insidious effect on how creative workers view themselves
Open source meets AI: The future of film production?
Junaid Baig, chief innovation officer at Dimension Studio, reveals how it has innovated with AI
Let’s put aside our fear of AI and find out what the limits are
While there are still so many unknowns around AI, we’ll only learn what audiences want by testing the water, says John Elmes
How to tackle the AI trust deficit in the creative sector
Sara El-Hanfy at Innovate UK explains what needs to be done to ease the industry’s fears about genAI and plug the skills gap in AI
Netflix’s use of AI doesn’t mean the robots have won
Mark Rodseth at MMT explains why he believes AI is just the next logical step in the evolution of visual effects
AI in Unscripted – The Disconnect Between Buyers and Creatives
Benjamin Field of Deep Fusion Films on why we need a workable system that indicates how AI has been used and where human oversight occurred
An AI licensing model would provide clarity for both IP rights holders and tech firms
Clear, balanced regulations on using IP to train AI are vital for the screen sector
Agentic AI’s power to change sport
Sumit Virmani, global chief marketing officer at Infosys, reveals what it learned from implementing agentic AI at Roland-Garros
The creative industries are part of Greater Manchester’s AI push
Richard Wormwell, head of innovation at dock10, reports back from an AI roundtable with leaders from across the region
Why AI-produced voiceovers raise ethical and quality concerns
Joe Lewis of The Voiceover Gallery explains his concerns about the use of AI-produced voiceovers
The value of ‘creative capital’ in the age of AI
Carrie Crigler explains why insight, taste and vision, as part of the creative human experience, are essential for shaping the future of AI
How to avoid a backlash when using AI
GlobalData’s Xander Hartley and Costanza Barrai explain what the TV industry should do to reduce adverse reactions to the use of genAI
Why AI and automation are creativity’s best friend
Claire da Silva explains why producers need to embrace AI and automation to help reach a new, younger audience
An indie filmmaker on AI - “the most powerful equaliser in cinema history”
Independent filmmaker Perry Bhandal believes AI could level the playing field
Navigating the next phase of AI’s evolution
Ian Blaine at Brightcove on how companies need to adapt to a rapidly changing regulatory landscape addressing copyright, data privacy, and AI transparency
How Generative and Multimodal AI are redefining storytelling
Frederic Petitpont, CTO and co-founder of Moments Lab explains how AI is helping reimagine storytelling for a new generation
DeepSeek AI: Will China’s AI disrupt sports broadcasting?
Matt Stagg lays out the potential impact the fast emergence of DeepSeek AI might have on sports production, broadcasting and fan engagement
Comment: AI & cloud are key to tackling the complexity challenge in 2025
Sanjay Duda, CEO of Planetcast, looks at how the industry can face increasingly complex workflows
Calculating ChatGPT’s huge energy demands
One of the most negative impacts of GenAI is the staggering amount of energy it consumes every time you use it
Jane Featherstone calls for industry-focused AI training
Sister chief also tells MPs that BBC should get greater support
My concerns about the UK’s AI consultation
Benjamin Field (producer of Virtually Parkinson) explains why he’s apprehensive about the UK government’s consultation on copyright and AI
How AI will change the way media companies speak to tech providers
Sam Peterson, COO of Bitcentral, believes media businesses will have new methods of communication with their service providers
The future of media search and personalisation lies in AI
Lucho Escudero, VP of engineering at Globant, explains
What’s The Point of Virtually Parkinson?
Benjamin Field of Deep Fusion Films explains the thinking behind his AI-driven podcast with a virtual Sir Michael Parkinson
How AI is enhancing the video experience
Stefan Lederer of Bitmovin lays out several areas where AI is currenly excelling in saving time and money in the media industry
YouTube finds 89% of UK creators believe AI will level playing field with big-budget studios
Survey finds 79% are using AI tools to create content they wouldn’t otherwise be able to
Comment: How AI can be used to improve sport content
Aaron Edell, SVP of AI at Wasabi, explains how the combination of cloud object storage and AI is affecting sports content production
Comment: Why AI is good for sports production
Matt Stagg explains why we should embrace AI and GenAI and treat it as a friend, not a foe
Will.i.am talks up AI in Edinburgh
Black Eyed Peas frontman sees ’far more shows when AI is at the helm’
AI & new tech’s promise for athletics
Alvina Chen, CEO of Feldspar, on how AI and new technologies could improve the viewer experience of athletics
Why AI is becoming the MVP of the summer sport season
Bob Skinstad, partner at consultancy Elixirr and former South Africa rugby captain, explains how AI is impacting the summer’s sport
How AI could make the Olympics even more accessible
Jesse Shemen, CEO of Papercup, believes AI could make the competition more widely available
How media companies should manage AI partnerships
Jose Puga, CEO of Imaginario, gives his advice on working with AI service providers
Comment: The innovations revolutionising the Paris 2024 Olympics
Rory Renwick at Accedo explains how The Olympics will set a new standard for broadcasting, with streaming and personalisation at the core of the experience
Paris 2024 will mark the next phase in sports media consumption
Streaming services need to prioritise user experience, innovative content delivery, and robust technological infrastructure, says Brightcove’s Paul Myers
ITN’s election night challenges & innovations
The company will be producing content for ITV, Channel 4 and Channel 5 when the public go to the polls
How Dispatches created AI content - and its warning for broadcasters
Kalel Productions produced Can AI Steal Your Vote? - Dispatches for C4, trying to sway voters with content created by AI tools
How to make AI a force for good
Self-regulation from within the sector is key, says Papercup’s Jesse Shemen
BBC report finds public uneasy with GenAI-produced video content
However, respondents were open to it being used to speed up production processes
AI FOMO: Fear Of Missing Out, or Future Of Massive Opportunity?
Two Circles lead consultant Jamie Dos Anjos considers what has changed as a result of the rapid rise in use of artificial intelligence in sport
The GenAI opportunities & challenges for the streaming industry
Maureen Kerr, partner and head of media & entertainment at UK Arthur D. Little, explains what it could mean for the sector
Should music libraries accept GenAI compositions?
Jenn Anderson-Miller of Audiosocket discusses how to ensure AI is used responsibly, ethically, and has equitable outcomes for all
OpenAI’s Sora: The Industry Reacts
The impressions of VFX, post-production and production professionals on the potentially game-changing text-to-video platform
AI: What The Industry Thinks
Insights into the creative sector’s use of AI from a series of polls at the AI Creative Summit UK, held at BFI Southbank on 16 November
Alex Connock: AI isn’t going to replace the human touch any time soon
The technology has upsides and downsides, but human insight and sensibility cannot be easily replicated
Marcus Ryder: AI presents an existential threat to media diversity
Here’s how we can protect the precious progress with have made on diversity from the biases built into artificial intelligence
The creative use of generative AI in post-production
Graham McGuinness at Jigsaw24 Media explains how AI is already helping post-production with creating technical grades and post-producing scripted content
AI – boon or bane?
Andre Torsvik, Vizrt VP of product marketing, analyses possible uses for AI in TV production
COMMENT: Bringing data-driven insights to NFL fans
Julie Souza, head of Sports, AWS Professional Services explains how NFL’s new data-driven on-screen graphics help demystify the game