Luminate Intelligence’s Animation & AI Report provides a detailed look at the impact of generative AI on the animation industry

animation and ai

Luminate Intelligence has released the Animation & AI Report, providing a detailed look at the impact of generative AI on the animation industry. The report explores how studios, VFX houses and animation companies are experimenting with AI tools and how audiences feel about it. 

Amongst the key findings of the research, Luminate says only 30% of film and TV consumers are uncomfortable with the use of GenAI in animation.

Specifically, the research found that while 46% of film and TV consumers feel uncomfortable with GenAI replicating deceased or living actors, only 30% feel uncomfortable with GenAI being used for illustrations in animation.

The report says that major studios, VFX houses and animation companies are running R&D on AI tools, though most restrict its use on client projects due to copyright and legal risks. AIs trained on “ethical data” is a key criterion for studios adopting AI models.

When it comes to genAI’s impact on animation roles, animation experts believe concept/storyboard artists (55%), VFX artists (50%), and game developers (43%) will be among the roles most impacted by AI over the next two years.

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