RADIO SPECIAL - A sounder system for radio?

Rajar's new system for measuring radio audiences promises greater accuracy for broadcasters and advertisers alike. But what does it tell us about future trends, asks Julian Lee. Graham Mytton, assesses future research tools.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now