‘A channel championing new talent and moving Channel 4 in the right direction’ 

Whilst consumer habits are rapidly changing, there has been increasing pressure on traditional media businesses to adapt and evolve. Channel 4.0 has flourished among these changes, proudly representing the interests and voices of young Britain. Judges have praised its commitment to reflecting a young audience’s tastes.  

Channel 4.0, with names like Nella Rose and GK Barry at the forefront, has introduced more than 150 new faces to draw out previously untapped British talent. The content produced is varied to reflect the diverse younger audience – through 46 unique series, the channel features quizzes, stunts, pranks, and more, all with a YouTube-native approach. The channel has built a cult-like following among young people in Britain, becoming ubiquitous on screens in the UK, and pushing its content into the cultural zeitgeist. 

The judges have noted the “impressive numbers” and future audience which the channel builds – Channel 4.0 boasts some 401m minutes watched with 115m YouTube views in 2024 alone. The channel creates a sense of authenticity in cultural and social expression and pushes boundaries with its content, with great success.  

Shortlisted 

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LADbible Entertainment 

Accumulating 74.6m views, 3.5m engagements and 2.7m hours watch-time in the reporting period, LADbible has branched out across short-form social media platforms to revolutionise digital entertainment. Its content has featured the likes of Sabrina Carpenter and Andrew Garfield and has included episodes in multiple languages.  

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U&Drama 

Alongside high-quality acquisitions such as Whitstable Pearl and Sister Boniface Mysteries U&Drama has seen great success in its original programmes, with The Marlow Murder Club earning 2.7m views overall. The channel has also shown dedication to homegrown talent and investment in the UK filming community. 

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U&W 

By exploring stories about real people and the realities of modern living, U&W engages and entertains without ignoring the truth of the human experience. This commitment has struck a chord with U&W’s audience, as seven out of 10 of its top 10 programmes are U&Originals.  

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