Sandra Hilster replaces Peter Lubbers, who had been in the role since 2020
Banijay Entertainment has appointed the managing director of Dutch public broadcaster, KRO-NCRV, to lead its Benelux arm.
Sandra Hilster becomes chief exec at Banijay Benelux from 1 October and will lead all labels across Banijay Entertainment’s footprint in the Netherlands and Belgium.
She replaces Peter Lubbers, who had been chief exec at Banijay Benelux since 2020 but who stepped down last week.
Hilster joins from KRO-NCRV, where first joined as creative producer in 2020 before moving up to lead the organisation.
Prior to that, she spent 13 years operating her own business – Silverlining Media – which focused on media consultancy, format development and sales.
She also spent more than a decade with RTL Nederland until 2007, taking up the post of sales and account manager before progressing to commercial director cross media.
Marco Bassetti, chief exec at Banijay Entertainment, said: “With a career spanning production and broadcasting, across some of the Netherlands’ leading media companies, Sandra’s CV is unrivalled.
“And, having spent 13 years at the helm of her own operation, not only is she well-aligned with the entrepreneurial DNA that underpins Banijay Entertainment, but is well-equipped to drive this portfolio of ten labels through a new phase of growth and innovation.”
Hilster added: “I look forward to joining a group that since inception has evolved and been a pioneering force for our industry worldwide.
Across the Netherlands and Belgium specifically, the business has built an inspiring portfolio of labels that each day create and produce titles that not only impact audiences in our region, but also across the globe.”
Banijay Benelux’s portfolio comprises ten labels - EndemolShine Nederland, Southfields, SimpelZodiak, NL Film, Banijay Belgium, Scenery, Topkapi Films, Posh Productions, jonnydepony and Twentytwo Productions.
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