Drive to Survive producer partnering with investment firm Fillip for Mexico City-based division
Formula 1: Drive to Survive producer Box to Box is expanding into Latin America with a Mexico City-based investment firm and has hired a former Netflix exec to run the new division.
The joint venture deal with Fillip, which specialises in expanding the reach of sports properties, will see the creation of Box to Box Lat Am.
It is to be headed by Andrea Pérez García-Escudero, who becomes exec vice-president. She was most recently general manager of Fox Sports Mexico and prior to that held various positions across scripted and unscripted at Netflix in the region.
Box To Box Lat Am will be headquartered in Mexico City and will develop and produce a slate of original content, including feature documentaries, docuseries, and scripted projects that focus on stories from the region.
Fillip was launched in 2023 and is focused on taking “high-potential” Lat Am-based sports and entertainment properties global through fan engagement and commercialisation.
It is known for expanding the reach of the Kings League, a seven-a-side football league established by former player Gerard Piqué in 2022.
García-Escudero said: “Box To Box is entering Mexico and Latin America with great enthusiasm, bringing their signature quality and global storytelling expertise to a region full of deep-rooted stories and a wide variety of traditions that resonate beyond borders.
“Our partnership with Fillip provides the market insights and strategic foundation we need to create impactful narratives tailored for the region.”
Paul Martin, co-founder of Box to Box Films, said: “By joining forces with Fillip, we are committed to expanding our reach and telling stories that transcend language and geography, offering unparalleled access to the people, events, and ideas shaping our world.”
Bárbara González Briseño, co-chief exec at Fillip, said the deal would “unlock the hidden value of properties that hold deep cultural and emotional significance for audiences in Mexico and Latin America, transforming them into world-class, scalable assets through content developed by Box To Box.”
Box to Box has been behind projects ranging from Drive to Survive for Netflix, as well as ONSIDE: Inside the MLS for Apple TV+ and Faceoff: Inside the NHL for Amazon Prime Video.
No comments yet