Investment on originals, acquisitions and sports rights will be spread over four years
Prime Video is to spend more than $2bn (£1.46bn) on local originals, acquisitions and sports rights in Latin America, in an unprecedented push across the region.
The spending, which will be spent between 2027 and 2030, will focus on Mexico, Brazil, Argentina, Colombia and Chile.
The move will see the Amazon-owned streamer more than doubling the number of local originals produced across the five countries compared to 2026, with more than 25 new titles slated for 2027 that span scripted, films, unscripted and reality.
Shows include Florence Cassez, biopic Marília, Te Odio, Te Amo, Rojo Corazón, Catedrales, and Valentina, while second seasons of the La Oficina - the Mexican remake of BBC Studios The Office - and Tremembé have also been greenlit.
The $2bn spending plan was revealed at the first Prime Video Presents Latin America in Mexico City on Thursday evening.
“What’s happening in Latin America right now is extraordinary - the talent, the stories, the audiences,” said Kelly Day, vice president of international at Prime Video.
“Today we’re matching that energy with more than $2 billion through 2030 across original and licensed programming and sports. What excites me most is the breadth; this isn’t a bet on one country or one genre.
“It’s an investment in the entire region, across every way fans engage with Prime Video. This region deserves this level of ambition, and we’re delivering it.”
Javiera Balmaceda, head of international originals for Latin America, Canada, and Australia at Amazon MGM Studios, added that the focus was on “finding stories that are undeniably local and making them undeniably universal.”
She added: “This slate — from a forbidden love story on the polo fields of Punta del Este to an unsolved crime that still divides Brazil — is proof that when you trust Latin American storytellers with ambition and resources, the world pays attention.”
Talent and sports
There will also be a push on sports, building on Prime Video’s Lat Am rights that will allow it to offer more than 200 NBA basketball games and the Copa do Brasil football tournament.
Prime Video will also stream 38 home matches of the Mexican national team over four years from 26 September.
Details also emerged of a new skills and talent development scheme that Prime Video and Amazon MGM Studios are launching with SAE Institute.
The scheme aims to increase local physical production and post-production facilities, building on program’s such as the Brasil no Set studnet training scheme developed with local trade body BRAVI.
Subscribers will also be able to start signing up for third-party streamers such as HBO Max, Paramount +, and Apple TV in Costa Rica, the Dominican Republic, Guatemala, Paraguay, and Peru.
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