LA-based Fixated buys North American assets as German broadcast groups refocuses on domestic market
Germany’s ProSiebenSat.1 has agreed a deal to sell its North American creator business Studio71 to LA-based Fixated.
The move is part of ProSieben’s ongoing strategy to focus on its core German, Austrian and Swiss markets and will see all of Studio71’s US interests being sold to the creator-focused outfit.
Financial details were not revealed but US private equity firm Eldridge Industries invested $50m in Fixated in December last year to fuel growth for the company.
Studio71 US was founded in 2011 under the name Collective Digital Studio and has been part of the ProSiebenSat.1 Group since 2015, with France’s TF1 Group and Mediaset in Italy also investing in the company.
The group’s US outfit works with talent such as Dhar Mann and operates creator networks and a podcast business in North America, managing social media, video content syndication, production, and content monetisation.
The company generated revenue of E246m in 2025, ProSieben said.
Fixated works across talent management and content production within the creator economy, and used its recent Eldridge investment to acquire gamer outfit Ellify earlier this year.
Its deal for Studio71 was signed on Friday and closed earlier this week.
Studio71’s operationally independent business in German-speaking countries remains part of the ProSiebenSat.1 Group and is not subject to the sale.
Following the sale, ProSiebenSat.1 updated its revenue outlook for 2026 with a “moderate decline” in group revenues.
The German broadcaster has been in a state of flux over recent years amid a refocusing on its domestic market. Its former CEO, CFO and COO also recently departed the company after MediaForEurope secured a majority stake in the media giant.
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