Its 24/7 rugby content includes Investec Champions Cup, United Rugby Championship (URC), EPCR Challenge Cup, Top14 (France) and Major League Rugby

Virgin Media TV has given all its subscribers free access to Premier Sports Rugby, the UK’s only dedicated 24/7 rugby channel.
Virgin TV customers now have access to the Investec Champions Cup, United Rugby Championship (URC), EPCR Challenge Cup, Top14 (France), Major League Rugby and Japan Rugby League One via channel 553.
David Bouchier, chief TV and entertainment officer at Virgin Media O2, said: “We’re offering every Virgin TV customer even more value with access to Premier Sports Rugby at no extra cost. As the only Pay TV operator to provide this, we are demonstrating our commitment to give our customers the very best access to the content they love, and to further enhancing our sports offering with coverage of the world’s biggest club competitions at their fingertips.”
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