Sports Tech Innovation

  • Extreme E debut draws 18.5m views on TikTok

  • Ligue 1 deepens OneFootball content relationship

  • UFC brings TikTok content to linear broadcast

  • WSC Sports creates AI basketball highlights for VTB United League

  • COMMENT: Delivering Rugby on Demand in lockdown

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WATCH: BBC Sport and Hashtag United at Breakfast Club

2021-04-06T16:34:00+01:00By

The full speaker sessions from the third Broadcast Sport Virtual Breakfast Club are now available to watch on-demand

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Broadcast Sport launches awards

2021-04-06T15:18:00+01:00By

The Broadcast Sport Awards 2021 will open for entries in June, with a gala awards dinner on 3 November

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SailGP gets Cognizant on board to navigate fan experience

2021-04-06T13:32:00+01:00By Max Miller

Cognizant becomes digital transformation partner, and will aim to improve audience insights, enable data visualization and create an immersive fan experience for SailGP viewers.

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Little Dot Studios to create Extreme E content for TikTok

2021-03-31T13:23:00+01:00By

The content will be bespoke to the social-media platform and include behind the scenes video content from the racing locations

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10 top tips for reaching an audience on Facebook

2021-03-23T17:07:00+00:00By

Sports exec Anna Chanduvi on maximising the reach and return of content

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COMMENT: The benefits of AI/ML to OTT sports broadcasters

2021-03-15T11:21:00+00:00

John Griffiths, CCO, Spicy Mango, explores how automation can improve both consumer experience and commercial efficiency

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The Collectv appoints Olympics Channel planning producer Fiona Shadbolt

2021-03-11T10:39:00+00:00By

She will take charge of dealing with the company’s clients, scheduling equipment and crew

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La Liga expands live watch party platform

2021-03-11T10:33:00+00:00By Max Miller

The platform allows La Liga to engage with fans through digital watch parties, trivia, and gamification

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Netball Australia to ramp up social media coverage to raise profile of sport

2021-03-11T10:06:00+00:00By

It is utilising cloud video editing software Grabyo to create real-time social media highlights from live games

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Mavis Broadcast launches cloud-based live production platform, Mavis Live

2021-03-10T17:20:00+00:00By

The cloud platform was unveiled at the European Athletics Indoor Championships

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International Paralympic Committee to use AI to log archive and future content

2021-03-10T11:27:00+00:00By

Bespoke artificial intelligence (AI) from egoli Media will automatically log, tag and categorise content from previous and future Paralympic Games

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Women’s football platform Ata Football adds interactive features

2021-03-10T11:25:00+00:00By

Sport Buff’s video overlays will provide ‘gamification’ experiences for fans to participate in during live games

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COMMENT: TikTok will revolutionise the (delayed) Euros 2020

2021-03-08T11:01:00+00:00

Mediaocean’s Anupam Gupta explains the impact of TikTok’s partnership with UEFA in reaching new sports audiences

(L-R) Christian Doidge and Paul McGinn Recast x Hibernian

Hibernian FC to share highlights and player interviews on Recast

2021-02-23T17:04:00+00:00By

The content from the football club will be regularly updated and complement the content on its OTT platform, Hibs TV

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Infosys serves virtual experiences for Australian Open

2021-02-16T12:29:00+00:00By Max Miller

The company attempts to recreate the feeling of the Australian Open with AI, cloud, and 3D virtual experiences