Sports Tech Innovation

  • LaLiga connected ball to bring new data to broadcast

  • Globant to redesign FIFA’s fan engagement with AI

  • Formula E to investigate immersive sound with Sennheiser

  • The tech revolution powering modern sport production

  • Why content is vital to bring Gen Z back to stadiums

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DAZN World Cup studio

DAZN CTO Tiku on the hyper-personalised future of sport content

2026-07-17T14:41:00+01:00By

DAZN’s Sandeep Tiku spoke to Broadcast Sport about what will be next for the broadcaster and the wider industry

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Eurovision Sport launches AI multilingual commentary for European Athletics

2026-07-09T14:12:00+01:00By

Eurovision Sport, European Athletics and CAMB.AI are rolling out AI-generated commentary for the European Athletics U18 Championships in Rieti, Italy

World Cup 2026 FIFA logo

X releases Mexico vs England FIFA World Cup engagement stats

2026-07-08T11:29:00+01:00By

There were 143k posts on X about the Mexico vs. England match, 32 million video views and 343 million impressions

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Broadcast Sport Summit 2026 expands with new Content Hub

2026-07-02T14:47:00+01:00By

The flagship sports content production event includes a brand-new Content Hub stream exploring creator partnerships and commercial value

OBSBOT esports World Cup 2

Esports World Cup returns to OBSBOT AI cameras

2026-06-26T10:30:00+01:00By

The technology will be used to capture player reactions, content creators, and other behind-the-scenes moments

Globant

F1 brings Race Experience feature to Silverstone fans

2026-06-26T08:57:00+01:00By

The fan engagement tool, built into the official F1 app by technology partner Globant, offers personalised scheduling, real-time updates and advanced wayfinding

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BBC R&D unveils interactive data layer for Wimbledon 2026

2026-06-24T10:40:00+01:00By

BBC R&D has developed Signals, which integrates live ball-tracking data, dominance graphs, serve speed overlays and udience participation into Wimbledon coverage

Goal Click x BBC Sport

BBC Sport commissions Goal Click for fan-led World Cup series

2026-06-22T11:00:00+01:00By

The fan-shot social content celebrates the rituals, journeys and shared moments around the tournament

IBM Wimbledon 1

Wimbledon unveils AI-powered Key Moments and enhanced Match Chat

2026-06-22T09:12:00+01:00By

IBM and the All England Club expand their 35-year technology partnership with AI-driven innovations designed to deepen fan engagement