Sports Tech Innovation

  • Extreme E debut draws 18.5m views on TikTok

  • Ligue 1 deepens OneFootball content relationship

  • UFC brings TikTok content to linear broadcast

  • WSC Sports creates AI basketball highlights for VTB United League

  • COMMENT: Delivering Rugby on Demand in lockdown


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WATCH: BBC Sport and Hashtag United at Breakfast Club


The full speaker sessions from the third Broadcast Sport Virtual Breakfast Club are now available to watch on-demand


Broadcast Sport launches awards


The Broadcast Sport Awards 2021 will open for entries in June, with a gala awards dinner on 3 November

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SailGP gets Cognizant on board to navigate fan experience

2021-04-06T13:32:00+01:00By Max Miller

Cognizant becomes digital transformation partner, and will aim to improve audience insights, enable data visualization and create an immersive fan experience for SailGP viewers.

Extreme E Tik Tok

Little Dot Studios to create Extreme E content for TikTok


The content will be bespoke to the social-media platform and include behind the scenes video content from the racing locations


10 top tips for reaching an audience on Facebook


Sports exec Anna Chanduvi on maximising the reach and return of content


COMMENT: The benefits of AI/ML to OTT sports broadcasters


John Griffiths, CCO, Spicy Mango, explores how automation can improve both consumer experience and commercial efficiency


The Collectv appoints Olympics Channel planning producer Fiona Shadbolt


She will take charge of dealing with the company’s clients, scheduling equipment and crew


La Liga expands live watch party platform

2021-03-11T10:33:00+00:00By Max Miller

The platform allows La Liga to engage with fans through digital watch parties, trivia, and gamification

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Netball Australia to ramp up social media coverage to raise profile of sport


It is utilising cloud video editing software Grabyo to create real-time social media highlights from live games

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Mavis Broadcast launches cloud-based live production platform, Mavis Live


The cloud platform was unveiled at the European Athletics Indoor Championships

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International Paralympic Committee to use AI to log archive and future content


Bespoke artificial intelligence (AI) from egoli Media will automatically log, tag and categorise content from previous and future Paralympic Games

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Women’s football platform Ata Football adds interactive features


Sport Buff’s video overlays will provide ‘gamification’ experiences for fans to participate in during live games

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COMMENT: TikTok will revolutionise the (delayed) Euros 2020


Mediaocean’s Anupam Gupta explains the impact of TikTok’s partnership with UEFA in reaching new sports audiences

(L-R) Christian Doidge and Paul McGinn Recast x Hibernian

Hibernian FC to share highlights and player interviews on Recast


The content from the football club will be regularly updated and complement the content on its OTT platform, Hibs TV

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Infosys serves virtual experiences for Australian Open

2021-02-16T12:29:00+00:00By Max Miller

The company attempts to recreate the feeling of the Australian Open with AI, cloud, and 3D virtual experiences