Social media platform Threads is rolling out a series of NFL-themed features and launching a dedicated creator programme
Social media platform Threads is introducing new NFL-focused features, in partnership with the NFL.
Threads will feature content from the League and teams, giving fans opportunities to engage with NFL news and moments alongside creator commentary and community discussion.
It is introducing team stickers enabling fans to add their team’s logo directly into a post, by typing its name. It ia also adding a community emoji so posts tagged with the NFL Threads topic feature an animated football in place of the heart when liked.
The platform is also launching an NFL Threads Creator Program, giving a group of leading Threads creators access to NFL games and major League events, including international games, Super Bowl LXI and the 2027 NFL Draft.
In addition to these experiences, participating creators will engage with the NFL community on Threads through weekly programming throughout the season, bringing fans closer to the action and conversations surrounding the sport.
No comments yet