Sport broadcasting
Prime Video Champions League ads deliver 20% brand favourability lift
Int: LaLiga goes after VPNs; Footballco opens Riyadh studio; Viaplay grabs EFL rights
British Cycling to stream National Track Championships on YouTube
DAZN & Matchroom Boxing extend partnership
ITV returns to Total Kombat
- Previous
- Next
More
Women’s sport hits 10,000 hours of annual linear coverage
Sky Sports showed 69% of televised women’s sport in 2025, but 79% of the viewing hours came from free-to-air
Study reveals multi-screen opportunities for sports advertisers
A report from Teads reveals significant opportunities for brands during major sports events
Eni Aluko sets off women’s football punditry debate
Former England international’s views on punditry have sparked replies from Laura Woods and Simon Jordan
Came for the entertainment, stayed for the game: How the NFL turns viewers into fans
Cat Botibol, business development director at Studio Secret Cinema, looks at how the NFL keeps viewers interested beyond the big moment
Int: beIN picks up MENA Olympics rights; NBC expands Sportradar deal; Super League secures French broadcaster
A selection of the latest international news
Formula E to stream content creators’ Evo Sessions live on YouTube
The electric racing series returns with its celebrity creator event on 15 February, featuring Sidemen members and global influencers
Red Bull TV to televise Premier Padel Tour season
Its exclusive coverage of all the matches from the quarter-finals to the finals starts with the Riyadh P1 season opener from 9-14 February
DAZN secures global rights to FIDE Freestyle Chess Championship
Sports streamer secures global rights excluding Norway to February 2026 tournament featuring Magnus Carlsen and seven more elite players
Global to launch F1 podcast Up To Speed
Will Buxton, Naomi Schiff, David Coulthard and presenter Jolie Sharpe will host Global Studios production
Willow partners with YouTube for free T20 World Cup streaming
The cricket streaming service has teamed with YouTube to offer free access to Team USA’s T20 World Cup matches
S4C to stream Wales U20 Six Nations on YouTube for first time
Welsh-language broadcaster expands multi-platform rugby coverage with YouTube debut for U20 matches
C4 unveils Winter Paralympics plans
Dame Sarah Storey joins the presentation team
WBD unveils Italian studios for Milano Cortina 2026 coverage
The broadcaster has constructed the WBD House studio in Cortina d’Ampezzo and a six-metre high Snow Dome in Livigno
WBD turns to X for Winter Olympics
Brands and advertisers will get exclusive access to clips from Eurosport and TNT Sports coverage
Crowd & SiS launch For The Love Of Running channel
Video-focused content will sit across YouTube, Instagram, Facebook, and TikTok