Sport broadcasting

  • F1 records largest audience in five years

  • Reynolds and McElhenney to host live broadcast during Wrexham match

  • DAZN secures exclusive Italian rights for FIFA World Cup 2026

  • Prime Video to live stream Newcastle United vs Barcelona on 10 March

  • How FIFA’s TikTok deal redefines the World Cup model

More

Liverpool FC Anfield Premier League football Champions League Extreme Networks

Premier League to launch D2C streaming service in Singapore

2026-02-27T09:17:00+00:00By

CEO Richard Masters revealed the league will work with local media partner StarHub

Six Nations

PSBs push government to expand crown jewels list

2026-02-26T15:30:00+00:00By

Moves are afoot to try and get Six Nations rugby, Champions League ties and international football qualifiers to the crown jewels A list

sports watching (AI generated)

Survey reveals appeal of highlights and non-live content to younger fans

2026-02-26T14:33:00+00:00By

Rights owners must embrace multi-format strategies as 18-34-year-olds spend nearly three times longer watching non-live content than full matches

Jaydee Dyer CAA

Podcast: Jaydee Dyer on UK v US broadcasting, broadcasting for social media & how to become a presenter

2026-02-25T11:12:00+00:00By

Dyer has worked for the likes of Sky Sports, TNT Sports, Prime Video, and CBS

Pro League Network - Image - Connected TV Channel

Pro League Network launches free 24/7 streaming channel

2026-02-24T13:00:00+00:00By

Creator-driven sports studio Pro League Network (PLN) has launched the channel on Prime Video and LG in select international markets

WST launch Inside Track

Women’s Sport Trust launches Inside Track membership

2026-02-24T11:13:00+00:00By

Sky Sports, Sunset+Vine and Whisper sign up as founding members of research group

UEFA Champions League

Major streamers add 52% more sport content in 2025

2026-02-23T12:40:00+00:00By

Gracenote Data Hub update finds major growth in sport content on likes of Netflix, Prime Video and others

Screenshot 2026-02-23 at 11.23.34

BBC Sport reveals record viewing figures for Winter Olympics

2026-02-23T11:36:00+00:00By

BBC Sport’s Milano-Cortina Winter Olympics coverage attracted 83 million streams and a TV audience of 26 million

WBD House - Cortina

WBD reports significant streaming growth for Milano-Cortina 2026

2026-02-23T10:59:00+00:00By

The broadcaster streamed every event live and saw social video views exceed 4 billion – a 580% increase on Beijing 2022

JK2_7413

Prime Video Champions League ads deliver 20% brand favourability lift

2026-02-20T11:37:00+00:00By

Amazon Ads reports positive ad metrics from advertisers across the automotive, financial services, lifestyle, and travel sectors

Footballco Saudi Studio

Int: LaLiga goes after VPNs; Footballco opens Riyadh studio; Viaplay grabs EFL rights

2026-02-20T10:55:00+00:00By

A selection of the latest sport content stories from around the globe

_Lloyds National Track Championships

British Cycling to stream National Track Championships on YouTube

2026-02-19T11:40:00+00:00By

Free-to-watch live coverage will feature six sessions across three days, alongside highlights and storytelling content across social media platforms

DAZN x Matchroom UK

DAZN & Matchroom Boxing extend partnership

2026-02-19T09:51:00+00:00By

New deal only covers UK and US, after previous agreement was global

Total Kombat ITVX CREDIT Total Kombat & Lawrence Lustig

ITV returns to Total Kombat

2026-02-17T14:34:00+00:00By

Four-fight deal follows ITVX showing a Mortal Kombat bout in September

UEFA Womens Euro 2025

Women’s sport hits 10,000 hours of annual linear coverage

2026-02-16T12:36:00+00:00By

Sky Sports showed 69% of televised women’s sport in 2025, but 79% of the viewing hours came from free-to-air