It was created with Brothers and Sisters and Creative Players and spans TV, cinema, radio, out of home and digital

SOS Laura Woods

TNT Sports has released a promo campaign called LEVELS, including a 60-second video which showcases the broadcaster’s football portfolio.

The video features Laura Woods, Ally McCoist, Steven Gerrard, Karen Carney, Owen Hargreaves, Ella Toone, Moisés Caicedo, Declan Rice, Matheus Cunha, Paul Dawson and Chris Foy.

The film is narrated by Matt Smith (Daemon Targaryen in House of the Dragon).

The campaign was created in collaboration with Brothers and Sisters and Creative Players, and launched on Friday across TV and BVOD, cinema, radio and audio, out of home, paid social, digital, print, gaming activations and strategic partnerships.

TNT Sports will broadcast more than 700 football matches during the 2026/27 season, including the Premier League, Emirates FA Cup, Women’s FA Cup, UEFA Champions League, Europa League, Conference League and select matches from Italy’s Serie A.

Becky Diver Phillips, vice president marketing, Warner Bros. Discovery, said: “The biggest competitions deserve a campaign that reflects the scale, excitement and quality of the football we bring to fans every week. LEVELS captures that brilliantly, bringing together some of the biggest names in the game – from Laura Woods, Ally McCoist and Steven Gerrard to stars like Declan Rice, Ella Toone and Moisés Caicedo – alongside Matt Smith’s brilliant narration.

“It’s a campaign that celebrates what makes football so compelling, while showcasing the incredible breadth of live football available on TNT Sports and HBO Max. With more than 700 matches across the season, we’re looking forward to bringing fans even closer to the moments that matter most.”

Andy Fowler, ECD and founder of Brothers & Sisters, added: “TNT Sports is made for the fans. Skill, drama, knowledge, rivalries – the best sport turns everything up a notch. ‘Levels’ is our way of celebrating that feeling, showing that when it comes to the biggest competitions, TNT Sports is on another level.”

TNT Sports’ 2026-27 football coverage begins on Wednesday 12 August with European champions Paris Saint-German playing Europa League winners Aston Villa (KO 20:00) before Premier League champions Arsenal take on FA Cup winners Manchester City at the Millenium Stadium, Cardiff in the Community Shield (KO 15:00) on Sunday 16 August.