Creator-led deal between KSI, DAZN and National League South club Dagenham & Redbridge promises exclusive behind-the-scenes content and special guests
KSI, DAZN and Dagenham & Redbridge Football Club have announced a broadcast and distribution partnership for the 2026/27 season.
Under the agreement, KSI will live stream a number of Dagenham & Redbridge fixtures on YouTube throughout the season, subject to competition regulations.
These will feature exclusive behind-the-scenes access, special guests and storytelling designed to engage both lifelong football supporters and a new generation of fans discovering the game.
Insight: The deal announced here follows KSI live streaming a Dagenham & Redbridge match on his YouTube channel last season (Dagenham & Redbridge’s National League South match v Hampton & Richmond on 28 March) with the agreement of rights holder DAZN. KSI became a shareholder in Dagenham & Redbridge in March this year.
Fans can expect:
- Enhanced live match coverage throughout the 2026/27 season.
- More Dagenham & Redbridge fixtures streamed live on KSI’s platforms.
- Exclusive behind-the-scenes content and access.
- Special guest appearances featuring creators, athletes and well-known personalities.
- New broadcast formats designed specifically for digital audiences.
- Expanded distribution across DAZN and KSI’s YouTube channel.
KSI said: “Football has always been about bringing people together, and this partnership gives us the chance to tell the stories that don’t always get the spotlight. Dagenham & Redbridge has an incredible community behind it, and we’re going to bring fans closer to the club than ever before while introducing millions of people to what makes non-league football so special.”
Pete Oliver, CEO for growth markets, at DAZN, adds: “DAZN is committed to making sport more accessible and reaching fans wherever they are. By partnering with KSI and Dagenham & Redbridge, we can bring National League South football to new audiences through broader distribution, innovative formats and creator-led storytelling. This collaboration demonstrates how technology and compelling content can help clubs connect with fans in new ways and extend their reach far beyond traditional audiences.”
John Grabowski, CEO of Dagenham & Redbridge FC, said: “This is a genuinely exciting moment for our football club. We believe clubs at every level deserve the opportunity to build global audiences, and by working with DAZN and KSI we’re creating something that hasn’t been seen before in non-league football. This partnership is about much more than broadcasting matches—it’s about growing our club, shining a spotlight on the National League South, and showing what is possible when football embraces innovation.”
No comments yet