World Supercross joins DAZN Partner Programme

The FIM World Supercross Championship has joined the DAZN Partner Programme.

The means the competition’s network of creators, media outlets and fan communities can join DAZN’s affiliate ecosystem, earning commissions for referring new subscribers to the platform. The Championship is available to watch on DAZN or through its W+ D2C platform. 

Other benefits to the programme include access to exclusive events, merchandise opportunities and dedicated support through affiliate platforms. 

Luisa Fernandez, chief product officer, World Supercross Championship, said: “World Supercross is committed to growing the sport and connecting with fans wherever they consume content. Joining the DAZN Partner Programme creates an exciting opportunity for creators, publishers and passionate fans to play a more active role in our growth journey. By rewarding those who help introduce new audiences to World Supercross, we’re strengthening our community and expanding the reach of the championship across the globe.”

Shay Segev, chief executive officer at DAZN, said: “The DAZN Partner Programme is designed to help rights holders grow their global audience at the same time as broadening our content offering for millions of DAZN users. World Supercross already has a passionate global fanbase and we are excited to support the championship’s continued growth by connecting its high-octane content with new audiences around the world. Together, we’re creating more ways for fans to discover, engage with and follow the sport, and empowering creators to supercharge that journey. ”