AI-powered updates to the team’s official fan app use IBM watsonx to deliver real-time race insight, interactive gameplay and a new community space for the Tifosi

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IBM and Scuderia Ferrari HP have introduced additional AI-powered features to the Scuderia Ferrari mobile app. 

The features include a Race Timeline that captures the key moments of a race in an easily scrollable, visual format. It shows details such as when a driver pits or sets the fastest lap, when the weather turns or a Virtual Safety Car is called.

The Race Summaries feature, which provides recaps of the Scuderia Ferrari HP team’s performance, has been expanded to cover all sessions including practice, sprint, qualifying and race day. 

Also new is a Pitstop Reaction Game, which challenges fans to pick the right tyre in the quickest time. Points are shown on a global leaderboard, so fans can see how they rank, alongside quizzes and predictor leagues that users can play with friends.

Furthermore, fans can now share their own six-word stories about what the team means to them, which Scuderia Ferrari HP will showcase in a new Tifosi Hub section in the app. 

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The updates are designed to deepen the relationship between Scuderia Ferrari and its fans.

“At Scuderia Ferrari HP, we are constantly looking for new ways to bring our fans closer to the team and the action on track,” said Lorenzo Giorgetti, chief racing revenue officer, Scuderia Ferrari HP. “The Automated Race Timeline gives Tifosi a clearer view of how each session develops, while the Pitstop Reaction Game allows them to experience some of the speed and pressure behind a critical race decision. Together with IBM, we are transforming the technology and competitive spirit that define Scuderia Ferrari HP into more interactive experiences for our fans around the world.”

“Every overtake, every pit stop and every moment gives fans another reason to feel more invested in the race,” added Jonathan Adashek, senior vice president, chief global affairs officer at IBM. “By harnessing AI innovation, we can help paint a better picture for the Tifosi to better understand the ‘how’ and the ‘why’ behind the action. This is the same IBM watsonx technology that is transforming digital operations for the world’s leading enterprises.”