Channel report - MTV combats the young pretenders.
MTV was the original music channel and has been at the forefront of youth culture for more than 20 years. But with a bevy of bright new wannabes snapping at its heels, how will it maintain its unique position?
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now