Dropping kids pays off for ITV
ITV1's controversial decision to drop its weekday CITV strand has led to a surge in viewers, with the commercial network's share for the 3.30pm to 5pm slot more than doubling.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now