A platform designed to aid the move from baseband video technology to IP and file-based delivery took centre stage at Harris’ stand at NAB last week, where the US-based firm revealed international growth is its top priority.

“It’s very important, as we have been seen as US-centric,” said Harris broadcast division senior vice-president, global sales and service, Richard Scott.

“My mission is to grow the international business faster than the market by taking share from our competitors.”

Scott was unable to provide specific figures for the UK’s contribution to the company’s second quarter, broadcast revenue of $130m (£80m), but said the UK “features highly” in the Winnersh-headquartered EMEA group.

“For us, the UK is the biggest market in Europe, with Germany and France also growing,” he said.

Scott said Selenio, which combines baseband video and audio processing, compression and IP networking, was the firm’s most important product at NAB, as broadcasters shift from digitised video and become increasingly reliant on IP-based technology.

“Previously, the industry required proprietary technology, but IP is now good enough to serve the needs of broadcasters. It’s hard to say when [broadcasters will move entirely to IP and file-based delivery] as capital expenditure needs to be amortised. I think it’s likely to take more than 10 years.”

The Selenio platform supports content from multiple sources and delivers it over multiple platforms, with MPEG-2 and H.264 compression standards supported from SD and HD to 3Gbps and mobile.