‘Erin has grown into one of the best creative producers in the industry’

  • 30
  • Senior creative producer
  • LADbible Group
  • Nominated by: Danny Lorimer, creative director, Sony Pictures Entertainment, Digital Studio

Senator Bernie Sanders, a former KKK Grand Dragon, a child soldier, a Navy SEAL, ex-Mormon church members, Brad Pitt and Meryl Streep – these are just some of the wildly disparate people Erin Banks has filmed with since making the move from traditional TV production to digital media five years ago.

Since joining as a production assistant, Erin has now established herself as a core part of the LADbible team, overseeing more than 52 long-form episodes of content a year as a senior creative producer.

Erin helped pitch and establish unscripted formats such as Honesty Box, Jury Room, The Meet and The Mission and is currently directing and edit-producing one of the platform’s first feature documentary and leading delivery of a 12-part Originals slate.

She also manages the complete creative pipeline, talent wrangling and on-set directing of celebrity programming that amassed tens of millions of long-form views last year. One highlight, Tom Holland’s Most Relaxing Interview, is currently on 80m views across all platforms.

Prior to LADbible, Erin worked as a production assistant on Showtime drama Billions and BBC doc Gazza and was covid coordinator assistant on series one of Apple TV+ sci-fi show Silo.

Sony Pictures Television Digital Studio creative director Danny Lorimer says Erin was clearly someone special even as a junior member of his production team.

“Erin has grown into one of the best creative producers in the industry,” he says. “She has a rare ability to understand what audiences respond to, shape ideas into formats that feel fresh, and direct talent in a way that brings out their best.

“Erin combines strong creative instincts with real production intelligence – she knows how to make ideas happen, not just talk about them.

“The digital industry is still too dominated by men, particularly in senior creative and leadership roles. Erin is exactly the kind of person the industry needs more of.”